When taking into consideration the quality of websites when they have the same function, is considering the ease of finding that information without difficulty.  If one can't find what they're looking for within a few mouse clicks from the home page, the website may be badly laid out and difficult to navigate in.  If it has a few drop down menus for specific categories from the home page, the user can easily select a category and find the page they're looking for without a scavenger hunt, thus making it a better quality website.  A second aspect to take into consideration, is the visual appearance of the site. If it is colourful (to an extent of course) and contains a bit of graphics to illustrate each topic without cluttering the page, it boosts the visual appearance of a website, thus the quality.  I find that if a website is all in Times New Roman, in black, white and grey and is void of graphics, I immediately want to leave the page no matter what good information it may contain.  One thing I find makes a website more appealing and professional-looking, is when the website has a catchy title and logo, like Twitter (fun name) with a cute bird logo, or Picasa (clever play-on-words) with a colourful camera-lens logo.  We may not be able to say that a gas station is warm and happy, or relate Starbucks with health and growth, but logo colour does generally effect a website's connotation and should be taken into consideration as well as a fun title.